Position: Audience Development and Community Partnerships Manager
Reports to: Senior Manager, Marketing
The Audience Development and Community Partnerships Manager oversees special projects and concert series that support audience development and community relations with The Philadelphia Orchestra.
This position will develop and execute strategies to grow digital and in-person audiences, in coordination with the Marketing and Education & Community teams, to maximize engagement, participation, and retention in institutional programs including Our City, Your Orchestra, Young Friends of The Philadelphia Orchestra, community events, and other initiatives.
The Audience Development and Community Partnerships Manager is responsible for successful implementation of marketing strategies, reporting, and administrative duties.
Manage marketing initiatives including direct mailings, digital communications, event planning, and creative schedule of all assigned programs and concert series.
Manage special promotional activities and programs that support institutional marketing initiatives in collaboration with IT, Development, Ticket Philadelphia, Kimmel Center Box Office and Front of House staffs.
Manage community outreach related to Our City, Your Orchestra and other programs, in coordination with other relevant departments.
Support community and group ticketing programs.
Support the growth and success of the Orchestra’s Young Friends program, Family Concerts, and Sound All Around performances
Develop and execute strategies to support institutional programming for all events in the community, such as free concerts, neighborhood concerts, and concerts of special invitation.
Works with Business Intelligence to analyze all trends pertaining to the assigned special projects and programs.
Administer the eZseatU college ticket program and APPLE program for Philadelphia School District employees.
Assists in the management of the Philadelphia Orchestra inbox, for prompt response on all assigned special projects and programs.
Attend concerts; represent the Marketing Department at concerts and events with an eye to increased patron retention activity.
Provides support for surrounding complimentary voucher program.
Bachelor’s degree required, with a minimum of 3-5 years of arts marketing and project management experience. Direct experience with a symphony orchestra and/or performing arts presenter preferred. Experience in managing community outreach programs. Proven track record of success in building programs and increasing overall customer satisfaction. Working knowledge of classical music preferred.
Ability to communicate effectively with internal and external partners, including other departments, IT, and Ticket Philadelphia staff, and community partners.
Excellent verbal and written communication skills with the ability to present effectively internally and externally.
Copywriting for marketing and community outreach e-mails, web pages, and social media posts.
Ability to track and monitor marketing budgets.
Thorough knowledge and understanding of advertising and marketing disciplines.
Understanding of successful community outreach programs.
Knowledge of and experience in orchestra industry and performing arts field.
Success in implementing customer loyalty programs
Knowledge of marketing systems and ticketing and subscription-based sales.
Excellent organizational skills and efficient time management.
Working Conditions / Physical Demands:
**During the COVID-19 pandemic, the candidate must have the ability to work from home**
Routine for office environment. The employee will be required to attend meetings/events during evening and weekend hours.
About The Philadelphia Orchestra
The Philadelphia Orchestra is one of the world’s preeminent orchestras. It strives to share the transformative power of music with the widest possible audience, and to create joy, connection, and excitement through music in the Philadelphia region, across the country, and around the world. Through innovative programming, robust educational initiatives, and commitment to the community, the ensemble is on a path to create an expansive future for classical music, and to further the place of the arts in an open and democratic society.