Americaâs major classical stations KUSC Los Angeles and KDFC San Francisco are creating a first-ever Marketing Director position to attract and engage a large and diverse audience of classical music fans across the state and beyond.Â This is an opportunity to make a significant impact promoting the countryâs most dynamic and successful classical stations, and to develop their growing brand.
USC Radio Groupâs mission is to make a positive impact on individuals and communities by championing the power of classical music. Our goal is to nurture a love of classical music for all, and we have an ambitious growth plan, including new on air, online and in-person engagement, to help achieve it.Â The Marketing Director will be a critical member of the team as we launch new initiatives in the next few years.
USC Radio Group is the largest classical music public media service in the U.S.Â It includes two major classical stations. KUSC is located in downtown Los Angeles and serves communities throughout Southern California. KDFC is located in downtown San Francisco, serving the Bay area and other communities in Northern California.Â The stations are licensed to the University of Southern California, one of the leading research universities in the nation, with a respected commitment to classical music, arts and the community.
The Marketing Director is responsible for how our listeners and followers engage with our unique brand to champion the power of classical music in our diverse communities.Â Itâs more than just getting listeners.Â Itâs getting people to root for the success of local classical music radio, on the air, in person and online.Â Marketing is responsible to develop stories that prove our impact and value, that inspire people to financially support the station voluntarily.Â The team is constantly developing new ways to find new fans attracted by our content and build a lasting relationship with them through CRM, inbound marketing, external marketing and PR.
Reporting to the VP, Marketing and Sponsorships, the Marketing Director is a key member of the Brand Team.Â S/he executes the USC Radio Group vision and champions its culture and values.
Responsibilities and Duties:
Oversee implementation of brand promise and brand assets across the company.
Write effective briefs that turn business and consumer insights into a strong strategic position that will hit both brand and business goals.Â Â Â
Work closely with a creative content team to target and delight key segments of the audience.
Evaluate research and audience data to target audience segments and to customize relationships customers through CRM platform.Â Â
Work with an audience insights analyst to understand our consumersâ motivations to craft compelling creative ideas and executions that capture peopleâs attention and hearts.
Oversee an Events/PR manager to express our brand directly in the community and create more inspiring stories about our classical brand with a human touch.
Develop integrated marketing plans for Brand campaigns, working in close partnership with cross-functional teams.
Develop best-in-class execution ideas to bring the creative idea to life through partnerships, social strategy, events, and more.Â
Proactively seek feedback and adapt to changes in direction.
Collaborate with in-house creative team as they translate strategy into consumer-facing content.
Track KPIs that demonstrate growth & engagement.
Understand the donor journey from sampling our service to financially supporting it
Support membership and sponsorship in developing case messaging to showcase brand value for revenue generation.
Partner with cross-functional teams to ensure cohesive and consistent messaging to prospective and existing customers.
Manage budget and timelines, ensuring all milestones are met.
Create and deliver clear and compelling presentations to senior stakeholders.
Collaborate with cross-functional teams to ensure aesthetic and tonal brand consistency.
Be comfortable multitasking.Â
Have experience working with CRM.
Contribute to an inclusive environment, building and maintaining strong cross-functional relationships and a deep understanding of organizational and university cultures.
Uphold the USC Code of Ethics.
5 years relevant experience in a marketing/brand manager role.
Thorough knowledge of marketing and management.Â
Knowledge of the principles, practices, concepts, methodology, and techniques of marketing including social media and CRM.Â
Demonstrated verbal and written communication skills.Â
Demonstrated creative and artistic skills.
General computer skills
Experience developing and managing a marketing department.
Expertise in Inbound marketing and CRM techniques.
Affinity with the Arts.
Knowledge of/experience in public service media a plus.
Analytical skills to created targeted marketing campaigns.
Strong interpersonal skills.
Strong copywriting skills.
Minimum Bachelorâs Degree in Marketing, communication, or other relevant fields.
Combined work experience/college education as substitute for minimum education.
Plans, implements and manages marketing functions for assigned University unit or department. Supervises assigned staff.
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations. As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.