Works collaboratively with constituents as needed to lead the development and promotion of a consistent, professional, and concerted image for the College. Develops, implements, and maintains creative and measurable strategic communications plans that encompass digital/social media, publications and other print materials, market research, advertising, and other strategic marketing aspects; manages websites as assigned. Develops and manages a consistent brand messaging strategy that is reflected across all programs and diverse constituency groups.
At least a bachelor's degree in strategic communications, graphic design, visual communications, art, music, theatre, or another relevant discipline. At least two years of full-time experience developing and implementing creative strategic communications programs or digital marketing. Demonstrated conceptual and innovative experience building brands, including concept development, process management, and/or web marketing. Experience creating web-optimized graphical presentations using image creation/editing tools. Demonstrated proficiency in Adobe Suite tools. Demonstrated experience creating and managing digital ad campaigns. Demonstrated experience with HTML and/or a content management system and an advertising management tool. Strong understanding of web analytics. Ability to plan and establish priorities, handle multiple tasks and projects, work with tight deadlines, and demonstrate flexibility in daily work activities. A positive and professional team player with a customer-centric approach and ability to work in a highly collaborative team environment. Excellent interpersonal, written, verbal, and problem-solving skills. Attention to detail, strong work ethic, and initiative are key. Strong organization and time management skills; ability to prioritize and manage a high volume of detailed work with conflicting priorities in a fast-paced environment. Open to feedback with a strong desire to develop professionally.
A master's degree in strategic communications, graphic design, visual communications, art, music, theatre, or another relevant discipline. At least three years of full-time experience developing and implementing creative strategic communications programs or digital marketing in higher education institutions with increasing administrative leadership and responsibilities.
Since 1908, Youngstown State University has prepared its graduates to become leaders in the region, the state, and the nation. Located on a beautiful 140-acre campus near downtown Youngstown, Ohio, YSU offers a comprehensive selection of major programs backed by a strong tradition of teaching and scholarship. YSU has a diverse student body of approximately 12,700 students. Multicultural students make up nearly 18 percent of the student body at the University, and over 400 international students hail from fifty-five countries. A student-faculty ratio of 16:1 provide the personal contact associated with a smaller institution, and its connection to the Ohio state system of higher education enables it to draw on the vast resources of that system.
Youngstown State University is a comprehensive urban research university that provides associate, baccalaureate, and graduate instruction and continuing education in one location. The University offers a broad curriculum in the School of Graduate Studies and Research and six colleges: Business Administration; Education; Creative Arts and Communications; Health and Human Services; Liberal Arts and Social Sciences; and Science, Technology, E...ngineering, and Mathematics.
Youngstown State University provides for a broad-based education through a core curriculum of 45 semester hours spread across five areas of concentration and emphasizing the development of writing, speaking, and critical-thinking skills.
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