| ABOUT US: Utah Symphony | Utah Opera (USUO) connects Utah communities through great live music, serving as the premier provider of the orchestral and operatic art forms in the Intermountain West. The Utah Symphony, which performs at Salt Lake City’s Abravanel Hall and is led by Music Director Thierry Fischer, is one of the most engaged orchestras in the nation. In addition to numerous regional and domestic tours, it has embarked on seven international tours and performed at Carnegie Hall in 2016 coinciding with the orchestra’s 75th anniversary celebrations. Since 1978, Utah Opera has provided Utah’s citizens with distinguished productions at the historic Janet Quinney Lawson Capitol Theatre that showcase emerging and established artists, celebrate traditional works, and champion the American operatic tradition. USUO reaches 450,000 residents annually in Utah and the Intermountain region through its performances and educational programs, which serve more than 155,000 students annually. USUO produces four full operas and more than 175 symphony performances in each season throughout Utah and an annual summer festival – the Deer Valley® Music Festival – in Park City, Utah. JOB OVERVIEW: As Director of Communications, you will combine your expertise in communication and storytelling with your passion for orchestral music, opera, and music education to showcase USUO’s programs and build enthusiastic audiences for its art forms. In the coming seasons, you will lead publicity for the conclusion of Utah Symphony’s current Music Director’s tenure and introduce a new Music Director to the community. For Utah Opera, you will introduce new productions and operas to the community as the company continues to expand the repertoire. You will help us invite the full community to experience the music we create, keep our programs and events at the forefront of local news awareness, and raise the profile of USUO locally, nationally, and internationally. ESSENTIAL RESPONSIBILITIES INCLUDE: - Develop long- and short-term strategic communications plans to direct the public narrative of USUO and help shape its reputation and brand.
- Serve as the primary spokesperson for the company. Be an informed community advocate for orchestral music, opera, and music education.
- Generate earned media by developing and implementing publicity plans, writing and distributing press releases, hosting press events, and pitching story ideas to reporters.
- Develop and maintain relationships with local and national media contacts.
- Supervise press ticketing, photographers, videographers, and all media access at rehearsals, performances and other events.
- Promote, develop, solicit, screen and facilitate media requests for interviews.
- Draft letters and speeches for the CEO, board chair, or artist leadership, as needed.
- Develop and maintain message points and USUO’s press kit, including photography, fact sheets, b-roll and FAQs.
- Provide media training and coaching for staff and musicians.
- Provide weekly and monthly reports of publicity plans and outcomes.
- Set USUO’s social media and content strategy in collaboration with members of the marketing department.
- Collaborate to extend publicity efforts through USUO’s communication channels, such as email, social media and the website.
- Write articles for USUO’s website and program as an internal reporter for the company.
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