Reporting to UCSB Arts & Lectures' Associate Director, the Marketing Specialist provides a broad range of marketing and event functions in support of Arts & Lectures. Responsibilities include general marketing, graphic design, logistical planning, preparatory work and staffing private and public events. This position supports the marketing team's implementation of innovative multi-channel marketing strategies for its individual performances, films, lectures and special events.

The Marketing department is responsible for generating more than $2.5 million dollars in revenue annually for the organization's $10 million plus budget. Using independent judgment and maintaining a superior level of professionalism and initiative, provides direct analytical and administrative support to A&L's Marketing Team. Discretion and superior judgment required; this position serves as a direct conduit to public messaging and external communications. Platforms include print and electronic media, email communications, social media, direct mail and direct communication with patrons, donors, and University VIPs. Provides general support for Marketing in the areas of graphics (flyers, inserts, emails, ads, web banners, sliders, video/gifs, event invitations); e-marketing/e-newsletter content creation (i.e. general marketing, event time reminders, invitations and follow-ups); website and mobile application updates (event copy, sponsors, education/class requirements and general updates); list management for e-marketing and direct mail marketing and solicitations; social media content creation; reporting on sales, analysis and comparisons; distribution of flyers and brochure/calendar deliveries (non USPS) on and off campus; online calendar management; advertising insertions and promotional copy (digital, print, radio); distribution of marketing assets to associated partners; research and promotions with campus departments; compiling campus (D-List, U-mail) communications. Liaises with artist and speaker agents and managers to compile content for program books and ensures accuracy of content in A&L materials. Researches, solicits and secures program advertising. Researches and secures copyright and other legal clearances for publications. Manages marketing archives and assets (brochures, programs, graphics, etc.).

Complete scope of work can be found HERE.