Career Center

ABOUT SERINO COYNE

We’re Serino Coyne, the world’s first advertising and marketing agency for live entertainment, cultural institutions, and attractions. We’ve got the arts down to a science, and we’ve never been afraid to experiment – which is a big reason our clients are some of the most iconic brands in the world. They include WICKED, THE OUTSIDERS, Manhattan Theatre Club, MoMA, Alvin Ailey American Dance Theater, and the New York Philharmonic. We’re a full-service agency, with expertise in everything from brand strategy and development to media planning to influencer marketing. Across the board, all of us are passionate about the arts and put a lot of love into our work. That’s key to our success and makes our team as once-in-a-lifetime as the brands we build.

ABOUT THE ROLE

The Intelligence department is seeking a mid-senior level Manager to join the team responsible for championing a data-driven, holistic approach to marketing client productions, with a focus on sales and ticketing. The Manager will oversee ticketing and sales strategy, audience insights, and integrated data analysis for clients including Broadway shows, Off-Broadway shows, and cultural institutions across New York City. A successful candidate for this position will be able to make data-driven recommendations across departments, effectively communicate those recommendations to internal teams and external clients, implement inventory management programming and optimizations, and accurately track effectiveness overtime.

JOB RESPONSIBILITIES

• Ticketing & Sales Strategy:
  • Lead and support sales analysis for clients, making data-driven, strategic recommendations on revenue management, pricing models, programming and distribution against goals and projections.
  • Effectively use data to tell a story through clear, effective reporting and/or presentations, translating complex data into clear, actionable strategies. Create and distribute daily and weekly reporting as needed.
  • Liaise with industry ticketing and box-office partners to implement strategies and programming across multiple ticketing systems.
  • Create, submit, and revise ticket programming to support all aspects of inventory management (dynamic and variable pricing adjustments, performance scheduling, special promotions, distribution management, group sales, etc.) as needed.
• Audience Insights:
  • Align sales data, audience data, and market research to identify and anticipate trends, including growth opportunities and audience development opportunities for clients.
  • Leverage proprietary first-party behavioral data to inform new business strategies and audience segmentation for clients.
  • Create and manage post-trip surveys, other quantitative surveys, or qualitative research studies as needed.
• Integrated Analysis:
  • Collaborate with interdepartmental teams to make integrated recommendations across sales, traditional media, digital media, marketing partnerships, social media, and more.
  • Create and implement a framework to integrate client metrics across agency teams, using data to influence decision making.
  • Contextualize sales performance using client data, agency data, and external data sources.
• Agency Resource:
  • Assist in maintaining agency-wide and industry-wide databases as needed.
  • Cultivate a deep understanding of the Broadway and entertainment industries, seasonal variables, and the competitive landscape to be a resource for both clients and agency teams as needed.

JOB REQUIREMENTS

• 3 to 5 years of experience in a relevant, data-driven role.
• Experience with ticketing and/or sales strategy within the live entertainment industry required. Specific experience with ticketing systems regularly used on and off-Broadway (STAR/Telecharge, Broadway Direct, Tessitura, Ticketmaster, AudienceView) a plus.
• Advanced Microsoft Excel skills are required (Macros & VBA, SUMIFS, XLOOKUP, PivotTables, charting, etc.). Experience with other data analysis or business intelligence tools (Power BI, Tableau, etc.) a plus.
• Proficiency with reporting and working with large data sets required.
• Strong mathematical skills, analytical skills, and financial acumen required.
• Ability to be available evenings and/or weekends required.
• Proficiency with marketing or advertising, including media planning and digital media metrics, a plus.
• Proficiency with qualitative and/or quantitative research a plus.
• Meticulous attention to detail and organizational skills required.
• Ability to collaborate seamlessly and effectively across disciplines and departments required.
• This is a client-facing role: excellent communication skills (written, in-person, and presenting to large groups) are required.

About Serino Coyne

We’re Serino Coyne, the world’s first advertising and marketing agency for live entertainment, cultural institutions, and attractions. We’ve got the arts down to a science, and we’ve never been afraid to experiment – which is a big reason our clients are some of the most iconic brands in the world. They include WICKED, THE OUTSIDERS, Manhattan Theatre Club, MoMA, Alvin Ailey American Dance Theater, and the New York Philharmonic. We’re a full-service agency, with expertise in everything from brand strategy and development to media planning to influencer marketing. Across the board, all of us are passionate about the arts and put a lot of love into our work. That’s key to our success and makes our team as once-in-a-lifetime as the brands we build.

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