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Develop an all-inclusive marketing plan to effectively promote the theater.
Develop a “stand-alone” marketing plan for all events to present to promoters for consideration.
Serve as main point of contact for event promoters to ensure marketing plans are being fulfilled.
Use marketing principles to promote venue, negotiate and place event advertising schedules, place print, radio, and digital media advertising for each venue/event, as required.
Communicate with outside advertising agencies on on-going campaigns.
Create and implement grassroots marketing and promoters to increase ticket sales.
Manage strategy and delivery of all promotional digital collateral through eblasts, mobile app messaging.
Manage and conduct all marketing efforts to include, but are not limited to creation of sales collateral, direct mail, email campaigns, website marketing and advertising
Responsible for drafting and sending weekly and event specific eblasts.
Responsible for generating email marketing reports in Ticketmaster Messenger
Responsible for tracking traffic and providing reports for all marketing campaigns and online assets
Supervise day to day activity of Digital Marketing.
Write and prepare copy for print/radio/TV spots.
Provide coordination and organization for event marketing settlements as required.
Fulfill event advertising.
Maintain accurate records for advertising invoices and media trade accounts.
Assist event promoters in the coordination of media and/or meet and greets.
Coordinate press-related duties and write press releases for venue/promoters.
Prepare and disseminate company and event press releases.
Coordinate promotions and special events with event promoters and facility personnel.
Compile advertising packets for all shows.
Perform other duties as assigned.
Note
The essential responsibilities of this position are described under the headings above.? They may be subject to change at any time due to reasonable accommodation or other reasons.? Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Equal Opportunity Employer
The Lyric is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals and do not discriminate, and will not tolerate discrimination, on the basis of race, ethnicity, color, religion, sex, pregnancy, gender, gender identity or expression, national origin, sexual orientation, age, national origin or ancestry, genetic information, political affiliation, physical or mental disability, military or veteran status, or any other protected status under federal, state or local law. Our employment decisions are solely made according to qualifications for the positions.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Bachelor’s degree from a four-year college or university in Marketing, Journalism, Advertising, Public Relations or related field preferred
Minimum 5-7 years as Marketing Manager/Director in the entertainment venue, such as a theater, arena or entertainment-related facility related experience required
Knowledge/Skills and Abilities
Must have attention to detail
Excellent oral and written communication skills
Must have strong leadership, communication, and organizational skills necessary for planning and directing coverage at events
Strong customer service skills
Ability to adapt to changes in the work environment, managing competing demands, frequent changes, delays, or unexpected events
Creative thinking with initiative and a proactive mentality
Ability to manage multiple projects at one time
Strong interpersonal skills
Ability to project a professional image to include presentation, appearance and work ethic required
Requires Monday-Friday, full-time, office hours & attendance for all shows/events
Computer Skills
Must have computer skills: Microsoft Office to include Word, Excel, PowerPoint; Web Site CMS such as WordPress; Desktop publishing to include Photoshop, Illustrator, and InDesign; Social Media Management such as Hootsuite
Operate standard office equipment including copier, printer, and fax machine
A high-profile theater in Downtown Baltimore is seeking a seasoned Marketing Executive with over 5 years of experience in marketing and promoting national events, such as concerts, comedy acts, and family shows. Candidates must be proficient in developing show-specific marketing plans, creating annual facility branding campaigns, and executing institutional marketing for an entertainment venue. The ideal candidate should be able to multitask, stay highly organized, think creatively, and build strong relationships with local, regional, and national media, promoters, agents, and touring personnel. We’re looking for a team player who is passionate about the entertainment industry and eager to make an impact in the Baltimore market. Interested candidates should submit their resume to: chris@mdlyric.org
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Recording of plenary sessions that is intended for broadcast or webcast requires prior arrangement and permission through APAP;
Advance scheduling is required for all filming during exhibit hours;
Advance scouting, without cameras, is required;
All camera crew personnel must wear press badges, and badges must be visible while on the exhibit floor;
All camera crews will be escorted by a representative of the Conference while on the exhibit floor;
A list of filming needs, indicating company name and booth number, must be approved by APAP in advance of any filming;
Permission must be granted by each exhibitor before any filming begins. Camera crews must provide release forms before filming;
If you ?need power, other than battery pack, advance arrangements are required and can be arranged by contacting Leah Frelinghuysen;
You will be responsible for any costs related to electrical needs;
Interviews for exhibitors in the EXPO Hall should be scheduled up to one week before the conference starts (January 10, 2020) and advance scheduling is required for all filming during exhibit hours
Press Contact: Leah Frelinghuysen Media Relations Consultant, APAP|NYC 2020 Association of Performing Arts Professionals leah@monarchyPR.com
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*Single Text Here* Please note the following details related to filming and camera crew access to the EXPO Hall. Advance attention to these requirements will make your visit more productive:
