Career Center

Social Media Specialist


About Westfield State University:

In 1839, Westfield State University was founded on the ideals of Horace Mann who sought to improve society through education. We were the first public education institution without barrier to race, gender or economic class. The spirit of innovative thinking and social responsibility is forged in a curriculum of liberal arts and professional studies contributing to the development of knowledge, skills, and character essential for students to become responsible leaders and engaged citizens.

Westfield State is a highly residential campus with approximately 55% of our 3,100 full-time undergraduate students living on campus. The campus is ideally situated on the edge of the Berkshire Mountains in western Massachusetts just 30 minutes from the thriving cultural centers of Springfield, Northampton, and Amherst with a selection of museums, theater, collegiate and minor league sports, hiking trails, and restaurants. The University is within 1.5 hours of Boston and Albany and within 3 hours of New York City and the Green Mountain range of Vermont.

Thank You for Your Interest in Becoming a Westfield State Community Member

You are welcome here. You can advance your career and make a difference here. We invite you to bring your whole self and talents to Westfield State University. The University seeks applicants whose record of teaching, student advising, research, and administration positions them to contribute to the everyday practice of our institutional values.

Our Values

Westfield State commits to values that strengthen a common bond among all members of our community and promotes a rich campus environment.

• Embrace Diversity - We treat all members of our community with dignity and respect.
• Maintain Excellence and Integrity - We maintain excellence and integrity in all that we do.
• Collaborate with Each Other - We make decisions in a transparent and collaborative manner.
• Provide Accessible Education - We commit to providing an accessible, affordable public higher education for all.
• Build a Strong Community - We are inclusive and ensure equity, supporting the personal development of all community members, and embracing multiple perspectives.
• Engage the Outside Community - We support civic engagement in local, regional, and global initiatives.

Job Description:

Campus Title: Social Media Specialist
State Job Title: Staff Assistant
Department: Marketing and Communication
Job Code: HA5600
FLSA Status: Exempt
Funding: 7115-0100
Bargaining Unit: APA
Job Type: Full-Time, Permanent
Timeframe: 52 weeks
Shift: Monday-Friday, 9:00a.m.-5:00p.m.
Regular Days Off: Saturday and Sunday
Supervision Received: The Social Media Specialist reports directly to the Executive Director of Communication, Marketing, and Branding, and indirectly to the Director of Marketing and Website Administration.
Supervision Exercised: Supervises student interns as needed.
Salary: $52,000-$55,000 (To commensurate with education and experience)

General Statement of Duties: The Social Media Specialist is responsible for developing and administering the University's official social media presence and works closely with others on the Marketing and Communications team to create, implement, track, and monitor the University's online communication strategy.

The Social Media Specialist is charged with capturing, producing, and editing content to advance Westfield State University's brand, spread its mission, support its vision, and encourage enrollment and stakeholder investment. The Social Media Strategist will also partner with stakeholders from across the campus to create appropriate channels and develop strategies that reflect the life of a complex, diverse organization. The Social Media Specialist is responsible for ensuring creative products are in compliance with copyright, ADA and other requirements and participates in emergency management and crisis communications activities as needed.

Duties and Responsibilities:
Duties include but not limited to:
Essential:

• Designs and delivers social media campaigns to achieve University goals while developing channel-specific strategies that build community in target audiences.
• Monitors the impact of social media programs, and analyzes, reviews, and reports on effectiveness of campaigns in order to make adjustments for maximum results.
• Serves as a social media subject matter expert for the campus community, providing guidance and support for faculty, staff, and students who manage channels for departments, offices, and programs.
• Works closely with leaders on the Marketing and Communications team to develop and implement appropriate policies and procedures related to social media.
• Contributes to the creative process of content development for social media and other outlets alongside the Marketing and Communications team and other University stakeholders.
• Serves as a member of the Emergency Response Team.
• Oversees student social media interns.
• The Social Media Strategist will typically work on-campus during normal business hours but may be required to attend important night or weekend events to provide social media coverage, utilizing a flex schedule approach.

Requirements:

Required Qualifications

• Bachelor's degree in communication, English, marketing, or related area.
• 2-3 years of related experience (preferred).
• Experience developing, maintaining, and monitoring multi-channel social media presence.
• Superior understanding of visual and narrative storytelling and demonstration of ability to appropriately engage with current social media trends in a timely fashion.
• Experience with managing social media channels during emergencies or crisis situations and willingness to seek FEMA/MEMA crisis management training.
• Possess a willingness and ability to support and promote a diverse and inclusive campus community.
• Exceptional attention to detail, verbal and written communication, professional demeanor, time management, customer service and collaboration skills.
• Strong organizational, research and analytical skills.

Additional Information:

Salary:

Salaries for current Westfield State University employees and individuals currently working for the state of Massachusetts must be calculated individually in accordance with collective bargaining agreements as well as state policies. State job specifications may be found on the Department of Higher Education's webpage.

Employee Benefits:

Benefits are an important component of an employee's total compensation package.

• Health Insurance: Westfield State offers a variety of HMO, POS, and PPO-type health insurance plans for eligible employees with coverage effective on the 1st of the month following the 60 days of employment.
• Retirement: the MA State Employee Retirement System provides eligible employees with a retirement pension following a 10-year vesting period. In lieu of the retirement pension, eligible employees may select the Optional Retirement Plan with a maximum 5% employer matching contribution.
• Tuition Waivers & Discounts: eligible employees, including spouses and dependent children, receive reduced tuition at MA state colleges, community colleges, and universities.
• Paid Time Off: employees receive 11 paid holidays and generous vacation, personal, and sick leave benefits.
• Additional information regarding employee benefits is available on the University's Benefits & Wellness webpage.

Disability Accommodations

Westfield State University is committed to the full inclusion of individuals with disabilities and will ensure the availability of reasonable accommodations. If a reasonable accommodation is needed to participate in the job application or interview process, please contact Human Resources at (413) 572-8809 or visit us in the Horace Mann Building, 1st floor.

Background Check

Employment is contingent upon the successful completion and review of a background check. A criminal record will not automatically disqualify an applicant from consideration.


Application Instructions:

An on-line application is required. The successful candidate must submit an official transcript at the time of hire. Interested candidates should electronically attach the following documents:

• Resume
• Cover Letter
• Contact information for three references *
• Copy of unofficial transcript of highest degree

* Provide the contact information for reference providers in the reference section of the online application.

Deadline: The job posting will be open a minimum of ten days and, if needed, will remain open until finalists have been selected.

NOTE: If you need assistance completing your application please contact our online Help Desk. The link to the help desk can be found at the top of the page via Contact Us.



To apply, visit https://westfield.interviewexchange.com/jobofferdetails.jsp?JOBID=165779&CNTRNO=7&TSTMP=0





Copyright 2022 Jobelephant.com Inc. All rights reserved.

Posted by the FREE value-added recruitment advertising agency jeid-395f2d0e8c5ab14e9769b55b55e17118

Return to Search Results