The Director of Marketing is a key player in the success and growth of the Paramount Center for the Arts (PCA). This dynamic leader will oversee promotional efforts throughout the organization with a focus on building engagement and telling our story. They will have the opportunity to collaborate across departments, including performing arts, visual arts, exhibitions and community engagement and supervise a small team of marketing focused individuals.

DUTIES/RESPONSIBILITIES

1. Create and regularly assess the annual marketing plan for the organization
2. Collaborate with various department leaders (performances, visual art classes, exhibitions, gift gallery and community engagement) to coordinate marketing efforts and stay within strategic initiatives and budget
3. Collaborate with marketing associate to plan and manage ad campaigns (online, print, radio, social, etc.)
4. Manage and write copy for marketing channels including website, email, social media and print
5. Oversee planning, creation and completion of theatre programs and annual brochures
6. Create and edit copy for marketing collateral
7. Have a strong understanding of the organization’s finances and oversee marketing budget
8. Approve and track marketing expenditures to budget
9. Manage online reputation by monitoring and responding to online communications
10. Build brand awareness
11. Identify potential patrons and the best ways to connect with them
12. Analyze sales reports and work with department leaders to use that information to adjust plan
13. Evaluate demand for various programs and offerings and adjust marketing as needed
14. Research competitors and similar organizations
15. Supervise in-house graphic designer and marketing associate
16. Typical duties as required.

Apply by sending your cover letter and resumé to Bob Johnson, Executive Director, at bjohnson@paramountarts.org by June 25, 2023.