| 1. Brand & Communications Strategy. Develops and executes public relations strategy, output, and performance for the department with the goal of increasing media impressions in local, national, industry-specific and alumni media. Creates communications strategy to showcase top technologies available for license. Ensures consistent look and tone for all department communications, including written content, website and social media. 2. Media Relations. Establishes and maintains effective working relationships with media representatives. Identifies opportunities to work with other the departments, university publications and the Office of Public Affairs to develop and publicize stories. 3. Content Creation. Assesses the University faculty inventions and student startups for newsworthiness and create compelling news and public relations content. Creates engaging, dynamic content for the public, including press releases, blog articles, website updates, newsletter articles and social media. 4. Outreach. Manages delivery channels for newsworthy content, including updating and maintaining the department websites, social media accounts, and articles for email newsletters, and creating video, print, and on-campus events. Creates websites that embed existing content from Yale and external sites (publications related to the technology, videos featuring inventor, profile on Yale Bulletin and Calendar innovators webpage). 5. Other. Seeks out, negotiates with and recommends external organizations that can provide services that optimize both the cost and functionality of the new communications strategy. Ensures that all communications conform to the University guidelines. Hires student workers as needed to assist in producing copy. May perform other duties as assigned.|
Required Skill/ability 1: Strong demonstrated ability to collaborate effectively and flexibly with a large number of faculty, staff, students, interns, community members, guest artists, and other professionals representing a wide diversity of personalities and cultures.
Required Skill/ability 2: Demonstrated expertise in developing communications for a range of media; working with digital marketing strategies, platforms, and application; and working with creative professionals in design, photography, and/or video.
Required Skill/ability 3: Outstanding oral and written communication skills; Proven editorial skills across multiple media such as print, web and social media.
Required Skill/ability 4: Strongly proven ability to manage and prioritize complex workload in a calm and professional manner.
Required Skill/ability 5: Ability to work nights and weekends when required
Preferred Education: Bachelor's Degree in a related field and five years of experience in arts administration, venue operations, or event management, or an equivalent combination of education and experience. Demonstrated experience in front-of-house operations for a performing arts center, theater, or event venue including box office management, volunteer supervision, and event/audience support.
Work Week: Standard (M-F equal number of hours per day)
Posting Position Title: Communications Officer 1
University Job Title: Marketing Manager
Preferred Education, Experience and Skills: Bachelor's Degree in a related field and five years of experience in arts administration, venue operations, or event management, or an equivalent combination of education and experience. Demonstrated experience in front-of-house operations for a performing arts center, theater, or event venue including box office management, volunteer supervision, and event/audience support.