| EdTA values a diverse workplace and strongly encourages women, people of color, LBGTQ individuals, people with disabilities, members of ethnic minorities, foreign born residents, and veterans to apply. For more information, visit: www.schooltheatre.org/diversity-inclusion. We are seeking a strong, hands-on Website Product Manager to lead the strategic and day-to-day management of EdTA’s six websites. You will also develop a strategic roadmap and perform the tactical execution for the websites. Job Responsibilities: - Website Strategy and Development
- Define EdTA’s website strategy to meet business objectives and create a holistic user experience across platforms. Develop, execute, and maintain a clear and concise roadmap.
- Translate business goals and end-user needs into product strategy.
- Collaborate with stakeholders to define and detail market-specific needs/requirements and ensure the financial viability of new development.
- Research and analyze current trends in online audience habits and online market environments to establish measurable benchmarks for EdTA websites.
- Analyze website performance by conducting site audits and reviewing analytics to continually refine sites based on learnings.
- Meet with users and stakeholders as needed to understand processes, pain points, and system waste to identify where to improve the user experience.
- Set up and report on marketing campaigns using Google Tag Manager and Google Analytics (Universal and GA4) to help the organization understand how conversions take place and how the user flow could be improved.
- Ensure websites follow best practices to increase traffic, accessibility, improve user/member engagement, and acquire customer leads.
- Website Execution and Maintenance
- Manage the full product life cycle of EdTA’s websites, focusing on site usage, retention, member satisfaction, ROI, and other association objectives.
- Perform day-to-day management of websites on WordPress, eShow, OpenWater and Higher Logic CMS platforms – configuration, administration, maintenance, and content posting as needed.
- In collaboration with the graphic designer, develop page layouts, templates, and widgets to meet current business needs. Identify, install, and maintain plug-ins as needed.
- Implement tracking mechanisms to measure effectiveness of content and ecommerce goals.
- Work collaboratively with all departments to deploy solutions for content, advertising, member support, events, and other association needs.
- Receive, prioritize, and complete incoming requests from stakeholders while keeping in mind the business strategy, product vision, and user needs.
- Create monthly reports to update leadership on website performance.
- Maintain relationships with external developers and internet service provider.
Job Location: This is a fully remote position. |
