The Marketing Manager works closely with the Director of Marketing and Communications to implement a comprehensive marketing plan to promote a positive brand and identity for the Princeton Symphony Orchestra and build broad public recognition of the PSO’s role, presence, and importance as a major cultural resource in our region.
Looking for a creative marketing professional to join the 10-person administrative team of the Princeton Symphony Orchestra, an award-winning professional ensemble located in Princeton, NJ. A terrific opportunity for a performing arts-minded professional desiring to make significant contributions to a stable and thriving regional orchestra with an important role as a major cultural institution in its community.
ESSENTIAL JOB FUNCTIONS
Develop an overall paid marketing strategy.
Manage a marketing budget based on historical data.
Track sales data and digital analytics to establish marketing benchmarks and ROI.
Manage all print advertising and digital marketing avenues plus program book advertising.
Generate regular sales/marketing reports.
Manage direct mail and email campaigns.
Implement patron surveys and analyze results.
Manage grassroots marketing which involves display tables, signage, and giveaways at all PSO and select community and chamber of commerce events.
Maintain social media presence on all available platforms.
Take photos, edit, and curate images as well as maintain photo archives.
Work to maintain visual branding in advertising and print materials in tandem with the Director of Marketing and Communications and designers.
In-person staffing of live events throughout the season.
Able to travel to/from multiple venues.
Capable of assisting with set-up; able to lift 25 lbs.
Other duties as assigned.
Bachelor’s degree, with 2-5 years of related experience.
Strong written and verbal communication skills, including excellent editing and proofing abilities.
Superb organizational skills, attention to detail, project management skills, and the ability to plan, prioritize, and handle multiple deadlines.
Experience in all areas of marketing, particularly paid print/digital advertising including Google Ads, direct mail, broadcast outlets, and email systems.
Excellent technology and computer skills.
Strong background and affinity for sales/marketing analytics.
Experience with database projects such as targeted contact list pulls for direct mail and email campaigns.
Able to keep the administrative team informed of sales/marketing strategies, ROI, and comparative sales and web analytics.
Comfortable negotiating print and online ad rates and direct mail marketing costs.
Budget-minded, with the ability to plan marketing strategies and construct team marketing/sales plans.
Social media expertise, particularly with Facebook, Twitter, Instagram, and LinkedIn.
Evidence of strong editing and layout skills.
Proven photographic and videography skills and photo/video editing experience.
Flexibility to work outside normal office hours at concerts and events.
Must have a valid driver’s license, reliable transportation, and a clean driving record.
Patron Manager/Salesforce experience.
Experience in arts administration preferred.
Experience working for a non-profit and/or performing arts organization.
Knowledge of and passion for classical music/orchestral repertoire.
Submit a resume and cover letter to firstname.lastname@example.org with “Marketing” in the subject line. Applications will be received until the position is filled. All applications will be treated as confidential. Electronic submissions only – no phone calls. Reference and background checks will be completed during the final interview process. If you require any assistance or accommodations during the interview process, please include this information when submitting your application.
Additional Salary Information: COMPENSATION
This is a full-time (exempt) position requiring regular evening and weekend work to cover PSO concerts and events. Salary is commensurate with experience; benefits include health insurance and paid vacation.
All Princeton Symphony Orchestra employees and on-site contractors are required to be fully vaccinated against COVID-19, and must have received any booster shot for which they are eligible, as well as any future booster shot that may be required.
About Princeton Symphony Orchestra
The Princeton Symphony Orchestra (PSO), widely regarded as one of New Jersey’s finest arts organizations, is a highly successful, professional, per-service orchestra. The PSO presents a six program classical series at Richardson Auditorium in Princeton as well as pops, holiday, and education concerts, a chamber music series throughout Central New Jersey, a series of lectures and events for the community, and robust education programs reaching over 10,000 students annually. This is an exciting time of growth for the PSO: the organization has recently merged with the Princeton Festival, a June performing arts festival, and in 2020, began a new partnership with the Youth Orchestra of Central
Jersey (YOCJ). The PSO has proudly remained vital throughout the pandemic, delivering much of our standard programming virtually while also exploring new initiatives.