The College of Arts & Sciences (CAS) is one of the largest academic units on the UW Seattle campus, employing over 1400 tenure-track and research faculty, in 43 departments and centers, and generating an average $120 million dollars in sponsored research each year. CAS is comprised of 4 major divisions – Arts, Humanities, Social Science and Natural Science – whose cutting-edge research spans from malaria treatment to solar energy to human rights. CAS is home to diverse music, art, drama, dance, digital arts academic units and degrees, and runs one performance hall (Meany) and two major museums (Henry Art and Burke). CAS academic programs support more than 22,000 undergraduates and 2600 graduate students. The College occupies over 1 million square feet of space spread across campus and off-campus facilities in more than 50 buildings.
As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
As a core driver of the University of Washington’s teaching mission, the College of Arts & Sciences provides a liberal arts education of tremendous breadth and depth to more than 22,000 students while advancing research and serving the community. The College produces 62% of the total degrees granted by the UW. For the great majority of UW undergraduates, the College is the University of Washington. As such, institutional excellence and instructional strength is a top priority for the College and vital to the University of Washington’s commitment to students.
The College of Arts & Sciences has an outstanding opportunity for a Digital Communications Specialist.
POSITION PURPOSE The University of Washington’s College of Arts and Sciences has a wonderful opportunity for a Digital Communications Specialist who will support the College of Arts & Sciences digital communication efforts.
The Digital Communications Specialist will lead communications efforts across the College’s social media properties, support web content strategy, and provide consultation and resources to departments. Under the direction of the Associate Director for Advancement Communications and in close collaboration with the Senior Director of Marketing and Communications for the College, this position is responsible for editorial planning and implementation, engagement reporting, and resource development.
DUTIES AND RESPONSIBILITIES The College of Arts & Sciences is the largest unit on campus and the heart of the UW academic experience. Across four divisions and 39 departments, the College graduates nearly 70% of the alumni of the University. A third of our 24,000+ students are the first in their families to attend college. Our faculty are experts in their fields, dedicated to helping students think critically, communicate clearly, and engage diverse perspectives respectfully.
In the College of Arts & Sciences, diversity is integral to excellence. We value and honor diverse experiences and perspectives in our teaching and research as well as our communications and engagement work. We strive to create welcoming, accessible, and equitable environments for staff, students, faculty, and our constituents.
The Digital Communication Specialist will focus on audience engagement and growth through planning and implementing digital content strategy, researching industry best practices, and sharing information and resources with internal stakeholders. Given the diversity of College audiences and the projects we work on, this position should be comfortable with and interested in collaboration and consensus-building. This position interacts with a donors, alumni, students, faculty and staff, and the general public, and collaborates closely with other marketing communications and advancement professionals across the College and UW.
Position duties and responsibilities include:
Social Media: (60%) Manage the College’s social media channels in collaboration with the Arts & Sciences Marcomm team, including scheduling and developing posts, working with relevant stakeholder across the University, and providing internal reporting on engagement metrics.
Maintain social media calendar for the College’s channels
Work closely with marketing communications colleagues, communicators across the College and Central UW communicators to promote the College via social media and the web
Develop and implement the College’s social ads strategy to reach key audiences including prospective students, current students, alumni and more
Support department and central partners as the College’s social media representative across campus
Develop photo, video and copy posts for multiple channels – social, web, email
Produce regular engagement and metrics reports to inform content strategy decisions
Provide timely response to relevant issues and topics
Web Projects: (30%) Support the College’s content strategy and manage content for the College’s web properties.
Work closely with the College’s web team to assist with content strategy and development for College-wide sites and redesigned or re-themed departmental sites.
Develop, prepare, and repurpose written content for the College of Arts and Sciences websites, including conducting interviews with faculty, students and alumni; writing short content pieces; posting material directly to the College’s website; updating event listings; and monitoring the websites to maintain fresh content.
Support content development across College web properties in collaboration with the Director of Editorial Content, the College’s web team, and other Marcomm and departmental colleagues
Consulting: (10%) Provide strategic communications consultation to the College and departments, centers and institutes, and professionally represent the College and the University of Washington in all interactions.
Work together with the Associate Director for Advancement Communications, Marketing Communications Specialist and the Advancement Services team to facilitate roundtable meetings with department communicators, on topics ranging from communications best practices to donor relations.
Work closely with departments in the College to support their broad-based engagement efforts, amplify priority content, and streamline audience outreach.
Occasionally manage and collaborate with vendors in support of priority projects or initiatives.
Other projects as assigned based on emerging College and University priorities and current events.
SUPERVISORY RESPONSIBILITIES Oversee the efforts of a student employee focused on social media, and work closely with student employees across the team on specific projects.
MINIMUM REQUIREMENTS Bachelor’s Degree in communications, marketing, journalism, English, or related field and two years of diverse experience in marketing/communications or public relations. Equivalent combination of comparable knowledge and skills may substitute for education and/or experience.
Proven expertise in developing targeted messages and communications for target audiences on social media and the web. Experience managing social media channels in an organizational setting (either for a client or in-house).
Proficiency with technical platforms to support social media operations and reporting.
Experience working with website content management systems.
Experience working successfully in a collaborative environment.
Must be adept at organizational proficiency and project management, including the ability to prioritize work and juggle multiple projects simultaneously.
Must be able to work in a team environment as well as independently. Must be flexible in a fast-paced setting and able to work under deadline pressure.
Demonstrated success in building and gaining consensus on creative initiatives and directions within a team environment as well as through open/general outreach efforts.
Capacity to work professionally with many constituencies (e.g., staff, faculty, students, alumni, friends, vendors, donors and volunteers).
DESIRED QUALIFICATIONS Experienced working in the Adobe Creative Suite (includes InDesign, Photoshop, Acrobat, etc.).
Experience with higher education institutions and/or marketing in a complex organizational environment.
Basic experience in photography and/or videography, a plus.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.