The Group and Subscription Sales Representative is a key revenue-generating position within Alberta Ballet’s Sales Department that is focused on traditional group sales and new subscriptions. The Group and Subscription Sales Representative will be the primary liaison for group sales patrons and coordinate all aspects of their visit (reservation, ticketing, payment, extras) with appropriate Alberta Ballet staff.
Group and New Subscription Sales
Develop annual strategic plan to grow sales that includes a timeline to renew, reactivate and acquire groups, and outline the action steps required to achieve the plan.
Participate in planning and development of marketing campaigns to increase subscriptions and group sales
Develop and execute a new lead prospecting plan. This includes but is not limited to:
The acquisition and/or development of viable lead lists.
Attending group tour related events, conventions, and conferences to build relationships that result in future sales.
Work with managers to maintain a robust sales database of past, current and prospective groups, and subscribers.
Produce weekly/quarterly prospects reports.
Meeting and exceeding annual sales goals.
Increase awareness of Alberta Ballet as a group attraction:
Collaborate with the city, province, and international group marketing organizations to maximize opportunities with trade organizations, tourism groups and other large groups.
Investigate and build strategic partnerships and programs to boost sales and awareness of Alberta Ballet with group tour-oriented organizations and attractions.
Cold and warm calls to potential groups and new subscribers
Coordinate with FOH for set up of large group sales/events at venue
Host group events at the at venue
Work with Artistic to develop and implement add on experiences.
Love for dance and the arts
Commitment to equity, diversity, and inclusion
Excellent interpersonal skills with an emphasis on sales and customer service
Minimum of 5-7 years of experience with a proven track record in sales and marketing
Detail oriented, strong analytical skills and ability to be creative
Solid computer skills with ability to use MS Office Suite and learn basics of Arctics.
The ability to work evenings and weekends is required, in addition to travel within the province.
Demonstrated ability to handle multiple projects simultaneously. Requires self-direction, tact, diplomacy, and a clear, courteous, and professional manner when dealing with the public.
Demonstrated ability to anticipate and solve practical problems and resolve issues.
Demonstrated ability to be a contributing member of a cohesive team.
Strong written and oral communication skills
Successful candidates are required to complete a police background check as a condition of employment.
PHYSICAL DEMANDS/WORK ENVIRONMENT
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Individuals may need to sit or stand as needed.
May require walking primarily on a level surface for intermittent periods throughout the day.
Reaching above shoulder height, below the waist or lifting as required to file documents or store materials throughout the workday. Proper lifting techniques required.
When working at the Jubilee Auditoria, physical demands include walking on level surfaces, light lifting up/downstairs.
What We Offer:
Market competitive base salary
Enhanced benefits program, health spending account and wellness spending account
Employee savings plan with employer matching contributions
Vacation, paid sick days and personal paid flex days
Continuous education support
Staff Comp Tickets for Alberta Ballet events
Discounted fees for recreational ballet and dance classes through Alberta Ballet School.
Telecommuting is allowed.
Additional Salary Information: Candidate has the possibility of hybrid work; could be located in the Edmonton or Calgary area.
About Alberta Ballet Company
Alberta Ballet Company is one of Canada's premier dance companies committed to an artistic vision of powerful exciting dance.