1. Manages relationships with external media sources. Pursues media coverage creatively and aggressively. Responds to inquiries from national and international news media, student media, the University community and the general public. 2. Enhances the overall quality of media relations for key stakeholders by preparing them for media interviews. Manages relationships with key campus stakeholders with a high degree of professionalism, judgment and understanding of stakeholder goals. 3. Creates compelling story ideas and narratives; produces content for both external and internal channels; writes copy and social media posts and manages content. 4. Plans social media strategies for key University communications and programs. Monitors University social media assets for negative comments or misinformation. 5. Supports short- and long-term communication planning with insights into audiences, channels and culture; coordinates with other communications professionals to achieve institutional goals; leads the communications process within developed standards and protocols. 6. Supports effective response strategies, often in crisis situations requiring 24/7 attention and intense media/public scrutiny, and articulates the University's position via personal interviews or written responses. 7. Produces multimedia content and manages the work of graphic and web designers, student interns, printers, video producers and photographers. 8. Manages communication plans for all stakeholders by understanding the significance of campus initiatives and/or academic work; creates compelling stories and messages to translate the significance through language that is clear and accessible for public awareness. 9. Develops and maintains regular contact with media representatives in multiple disciplines. 10. Maintains the Yale brand and graphic identity standards; supports and maintains standard operating procedures; contributes to digital asset management. 11. May perform other duties as assigned.
Preferred Education: Expertise in one or more disciplines represented in the ISM (religion, music, art, etc.)
Experience working in marketing and communications within higher education or arts administration. Familiarity with western European languages, preferred. Advanced degree in communications or related field, preferred.
Preferred Education, Experience and Skills: Expertise in one or more disciplines represented in the ISM (religion, music, art, etc.)
Experience working in marketing and communications within higher education or arts administration. Familiarity with western European languages, preferred. Advanced degree in communications or related field, preferred.
Required Skill/ability 5: Ability to excel in a fast-paced, deadline-oriented environment. Ability to communicate in a professional manner.
Posting Position Title: Communications, Officer
Required Skill/ability 3: Collaborative and strategic leader, with proven expertise managing creative professionals in writing, website development, graphic design, photography, and video.
Work Week: Standard (M-F equal number of hours per day)
University Job Title: Marketing & Communications Manager
Required Skill/ability 1: Demonstrated strategic writing, editing and oral communication skills. Proven ability to independently analyze and articulate ideas in verbal and written communications. Ability to write press releases, develop concert and event programs, and other communication materials.
Required Skill/ability 4: Ability to work independently and as part of a team, identify and set priorities with minimal direct supervision, manage vendors, create and adhere to a budget.
Required Skill/ability 2: Proven expertise in planning and executing integrated media strategies, including developing and implementing strategic communication plans. |
