| The Associate Director of Marketing and Communications is a key leader for Theatre Under The Stars marketing department, with a focus on tactical operations and the ability to help build the infrastructure for a stronger audience development function. The Associate Director will help lead the tactical approach to the strategic planning process for all marketing, communications, and guest services initiatives at Theatre Under The Stars. The scope of work will include research, analytics, budgeting and reporting, oversight of all guest services functions, collaboration on all marketing and communications initiatives and coordination of company-wide communication processes. Working closely with the Director of Marketing and Communications, this role is designed to be the tactical balance to the department’s strategic approach to growing a sustainable audience base. Additionally, this position will help lead the organization in its use and understanding of Tessitura as a database, ticketing system, and CRM. DUTIES AND RESPONSIBLITIES - Working with the Director of Marketing, develops research, reporting and tactical initiatives to identify, cultivate and retain audiences for live musical theatre productions and digital events including subscription sales, single ticket campaigns, membership programs, group sales efforts, schools, and other sales initiatives.
- Working with the Director of Marketing, leadership, and consultants, helps to develop ticketing price models. Maximize ticket sales by helping to implementing dynamic pricing strategies in coordination with overall organizational goals.
- Functions as one of the company’s go-to people for database and list management and Tessitura management
- Directly supervises Box Office Manager and Guest Services Managers, with a focus on increasing guest loyalty through providing a consistent high-quality guest services experience.
- Working with the Director of Marketing develops data-driven reporting and analytics to help generate sales, focus financial, and statistical analyses to effectively track and optimize performance.
- Assists the Director of Marketing and Communications in the creation of annual marketing expense and revenue budgets, including the generation of ticket revenue projections based on historical sales trends. Assists in the ongoing management of the budget, including processing, reconciling, and tracking departmental expenses.
- Along with the Director of Marketing, manage relationships with related third-party vendors including print vendors, mail houses, and telemarketing firms to manage institutional CRM strategies that drive ticket sales through direct mail, telemarketing and e-commerce tactics, coordinates list trades with external partners.
- Coordinates with other internal departments to ensure CRM best-practices are followed across all institutional Assist with cross-departmental strategies to maximize revenue generation and all institutional advancement initiatives.
- Assists in conducting audience and market research, inclusive of the customer experience.
- Coordinates with Audience Development Manager to cultivate new and more diverse audiences and develop deeper relationships with our guests.
- Serves as one of the company’s internal Tessitura leaders.
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