Job Description – USC Radio Group (USCRG)

Vice President, Content, USC Radio Group

The USC Radio Group is seeking a Vice President, Content.

Are you passionate about creative teams, innovative content and classical music?  USC Radio Group, the leading public media classical music organization in the U.S., is searching for a Vice President of Content.  USC Radio Group’s mission is to make a positive impact on individuals and communities by championing the power of classical music. Our goal is to nurture a love of classical music for all, and we have an ambitious growth plan for new content to help achieve it.  The Vice President of Content is a critical member of the senior leadership team, responsible for developing and implementing exciting and impactful new initiatives on broadcast and digital platforms with a growing and talented group of hosts and content producers.

USC Radio Group includes two major classical stations. KUSC, located in downtown Los Angeles, serves communities throughout Southern California. KDFC, located in downtown San Francisco, serves the Bay area and other communities in Northern California.  The stations are licensed to the University of Southern California, one of the leading research universities in the nation, with a respected commitment to classical music, arts and the community.

[Job Overview]

The VP, Content is a visionary leader who develops content and teams to ensure the USC Radio Group classical service reaches and engages loyal audiences on all platforms.  S/he is responsible for the vision, strategic development and oversight of classical music content for USC Radio Group including KUSC, KDFC and other content.  Reporting to the President, the VP Content is a key member of the Senior Leadership Team, ensuring that the USC Radio Group succeeds with audiences on all relevant platforms.  The VP Content understands potential for audience service and growth on all platforms and builds effective strategies for the future in a cost-effective and sustainable way.  S/he oversees content development processes that are suitable to individual platforms. S/he negotiates external content partnerships and works with revenue leaders to find business models to support content production. S/he is an experienced and inspiring team leader, responsible for professional and creative development of the content team.

[Responsibilities and Duties]

The major responsibilities and duties of this job include:

• Articulates a long-term strategy for successful audience growth for USC Radio Group on all platforms.
• Builds a yearly content plan that incorporates winning strategies for all relevant platforms: broadcast and digital.
• Builds business plans that support growth.
• Manages the USCRG Content Budget.
• Builds and negotiates content partnerships to enable growth.
• Creates and ensures a healthy ongoing content development process that enables creative ideas and inspires creative people.
• Works with the Development Department to build strong cases to secure funding from major donors and foundations.
• Builds a strong national and international network of content professionals to ensure USC Radio Group is on top of new trends and content approaches.
• Collaborates with members of the Senior Leadership Team to drive key performance metrics within the USCRG.

[Skills and Competencies]

• Deep knowledge of and passion for classical music.
• Demonstrated experience developing high quality content on broadcast and digital platforms.
• Demonstrated experience launching new broadcast and digital content services.
• Experience developing and maintaining complex content budgets and building business cases for expansion.
• Deep understanding of winning content approaches that are suitable for different platforms.
• Deep understanding of key audience broadcast and digital analytics.
• Demonstrated ability to inspire and motivate experienced, creative individuals and teams.
• Ability to create compelling cases for funding support of content in the public service, non-profit arena.
• Outstanding written and oral communication skills.

 [Qualifications]

• Classical music expertise
• Education level – Bachelor’s Degree or equivalent minimum
• 10 years senior content development, production and leadership experience in the music space, on broadcast and digital platforms.
• 7 years’ experience as a Senior Manager in the creative area of a complex media environment.
• Budget Management expertise
• Expertise in negotiation with external entities.
• Knowledge of public service media mission and funding models.