Reporting to the Vice President of Strategy and Business Development (VP) and in liaison with Eastern Standard and advertising buying and placement services, the Associate Director of Brand and Audience Development will manage and execute the implementation of advertising, promotional, and patron engagement campaigns. The Associate Director works to increase revenue from POPS patrons—moving them through engagement milestones, in alignment with the POPS 5-year Strategic and Tactical Plan.
General support for special events and performances, closely aligning with the development, education, and production departments, and assorted branding activities is expected and is performed in cooperation with other department heads. The scope of work includes: marketing performance tracking, monitoring and ensuring brand compliance across all media platforms (including phillypops.org) and budget management for marketing expenses.
The Associate Director, a fan of popular music and culture, is active in partnership activities with sponsors and other connections, forging external relationships to the benefit of the organization.
Working with the VP, set overall patron revenue strategies, priorities, and outcomes. Assist in creating and developing an integrated annual plan, setting out objectives and specific activities to be pursued.
Working with the VP and Eastern Standard, ensure consistent and ongoing delivery of The Philly POPS branding and messaging.
Develop and maintain strong, productive, and collaborative relationships with other departments, with consultants and partners.
Provide ongoing analysis and research on the performance of patron revenue activities to inform future campaigns.
Track paid media and supervise the tracking of promotional and partnership impressions.
Maintain and populate planning documents, request forms, and project management tools.
Manage department budget tracking, process invoices, and participate in departmental reconciliation.
Supervision and operational documentation of ongoing promotional activities with media partners, including at least one radio promotion per concert series.
Ongoing support of the Salute Series, including Salute Christmas, and as well as the Christmas in July annual press event; particular focus on the capture of video and photographic assets.
Oversee email marketing for the POPS. Analysis and implementation of POPS email marketing campaigns. Previous experience with email marketing tools required.
Maintain supporting documentation and evaluation for all campaigns.
Implement media placements through the Estulin Group, coordinating with the in-house graphic designer to meet content deadlines.
Support the production and deployment of direct response campaigns. Serve as liaison to print production and mail houses.
Supervise and maintain alignment of messaging on the website, implementing updates to electronic media with immediacy.
Serve as liaison for implementation of marketing efforts with Eastern Standard and media placement contractors.
Manage the production of media promotions, ensuring that all assets are delivered in a creative, timely, and cost-efficient manner.
Other such duties as assigned.
Working Conditions/Physical Demands
Routine for an office environment. Required to perform some essential functions of the job during evening and weekend hours, particularly during concert series.
Previous experience working with CRM/Database, Tessitura preferred.
Previous experience in a department that generates revenue from patrons (Development, Advancement, Fundraising, Marketing, Sales, etc.)
Ability to demonstrate and articulate a passion for popular and American music.
About Encore Series Inc. dba The Philly POPS
Through inspired performance and resonant educational and engagement initiatives, The Philly POPS celebrates and advances appreciation of American traditions and community through the American heritage of song. We honor this distinctive musical heritage, and continually encourage our listeners to discover the joyous experience of all forms of American popular music.
About The Philly POPS:
The Philly POPS, the largest standalone pops orchestra in the United States, delights audiences with the inspired performance of American popular music. The POPS celebrates this distinctive musical heritage through an expanding repertoire of innovative concert performances and a robust set of educational and engagement initiatives. As the official POPS orchestra of Pennsylvania and the City of Philadelphia’s partner in civic celebration, The Philly POPS serves a consistently growing audience of over 450,000 annually. The 65-piece Philly POPS orchestra keep listeners tapping their toes to an impressive repertoire of songs—from American traditional music up through to today’s chart-toppers.