The New York Youth Symphony seeks a dynamic Director of Marketing to join its full-time staff. Reporting to the Executive Director, the successful candidate will be a creative thinker with excellent communication and design skills, a self-initiating, professional temperament, and 5 or more years of experience in marketing and/or public relations. This position is responsible for creation and implementation of the marketing initiatives with goals including audience development, brand awareness, plus growth opportunities through digital media, ticket sales, and public relations.
The New York Youth Symphony (NYYS) is one of the most awarded youth programs in the nation, recognized for its innovative, tuition-free educational programs for talented young musicians. Founded in 1963 as an orchestra to showcase the metropolitan area’s most gifted musicians ages 12-22, its activities have since grown to encompass programs in chamber music, conducting, composition, musical theater songwriting, and jazz, with performances at world class venues including Carnegie Hall, Jazz at Lincoln Center, National Sawdust, Birdland, Joe's Pub, and more. Through its commissioning program, First Music, the NYYS has commissioned over 170 works from young composers since 1984.
Responsibilities: • Designs and implements marketing/advertising plan for the season • Designs and implements digital marketing strategies, including the website, advertising, and social media accounts on Facebook, Instagram, Twitter, and LinkedIn accounts (paid and organic) • Oversees ticketing for all NYYS concerts, including direct sales of orchestra subscriptions and coordination with performance venues including Carnegie Hall, Jazz at Lincoln Center, and Joe’s Pub, among others • Designs select printed marketing materials, including season brochure, newsletters, posters, postcards, invitations, etc. • Writes and distributes press releases to media outlets • Creates and markets advertising opportunities within NYYS concert programs & emails • Maintains and develops relationships with community partners • Supervises the Administrative and Marketing Assistant with the Executive Director • Hires and supervises intern(s)
• Bachelor’s degree in communications, business or arts management preferred • 5 or more years within non-profit or related positions • Excellent collaborative and leadership skills • Excellent written and oral communications skills • Experience and expertise with InDesign, Photoshop, and email marketing systems required • Experience with CRMs • Experience with social media tools/emerging media and media distribution/tracking databases • Preferred qualities: A creative thinker, team player, positive attitude, consumer oriented personality, highly organized with meticulous attention to detail • Knowledge of classical music and/or jazz is desirable, but not required • Covid-19 vaccination (Must use one of the FDA authorized vaccines (Pfizer-BioNTech, Moderna or Johnson & Johnson)). • New York Metropolitan Area location: Staff are currently virtual but attend in-person events at NYC venues.
Additional Salary Information: Benefits include health insurance, generous vacation, and contributions to a 403(b) plan after two years of employment.
About New York Youth Symphony
The New York Youth Symphony is one of the most awarded youth programs of its kind in the nation, recognized for its innovative, educational programs for talented young musicians. Founded in 1963 as an orchestra to showcase the metropolitan area’s most gifted musicians ages 12-22, its activities have since grown to encompass programs in chamber music, conducting, composition, jazz, and musical theater songwriting with performances at world class venues including Carnegie Hall and Jazz at Lincoln Center. Through its commissioning program, First Music, the NYYS has commissioned over 170 works from young composers since 1984.
The careers of world-renowned conductors, musicians, and composers have been assisted by their early experiences with the New York Youth Symphony. Our former music directors and program alumni include Marin Alsop (Baltimore Symphony Orchestra), Myung-Whun Chung (Tokyo Philharmonic), Pedro Diaz (Metropolitan Opera Orchestra), Lawrence Dutton (Emerson Quartet), Joshua Gersen (New York Philharmonic), Miguel Harth-Bedoya (Fort Worth Symphony Orchestra), Gary Levinson (Dallas Symphony), Cho-Liang Lin (Soloist; Rice University), David Alan Miller (Albany Symphony ...Orchestra), Kenneth Mirkin (New York Philharmonic), Leonard Slatkin (Detroit Symphony Orchestra), Joel Smirnoff (Juilliard String Quartet), Michael Tiscione (Atlanta Symphony), and Fred Zlotkin (NY City Ballet), among many others.
To educate and inspire young musicians through exceptional ensemble training and performance opportunities.
We value the excellence of our teaching and mentoring.
We encourage personal development, creativity, self-discipline, and working well with others.
No one is to be excluded on the basis of ability to pay.
We aspire to a culture of fairness and mutual respect.
We value performances in prominent venues.
We expect a strong commitment from all members of the NYYS community – musicians, teachers, staff, and Trustees.
We value the special relationship between our musicians and their audiences.
We strive to be an inclusive organization reflecting the diversity of, and actively reaching out to, the greater New York metropolitan community.