As a member of the EMF leadership team, the Media and Communications Director will ensure the marketing strategies align to help promote EMF’s educational and artistic vision. This is a high-profile role requiring the ability to successfully manage multiple priorities in a demanding environment, have exceptional attention to detail, and a mixed approach to maintaining an enduring identity for the Festival as a welcoming, inclusive, and premier performing arts cultural destination on local, national, and global levels. The position hires and supervises two seasonal interns, is point person with various design and production sub-contractors, coordinates seasonal photography and video needs, and manages all advertising partnerships.
Duties may include, but are not limited to:
Responsible for planning, implementing, and evaluating a multi-channel local and national marketing strategy for summer study recruitment, seasonal programming, and patron engagement
Generate consistent communications strategies across multiple platforms connecting students, faculty, alumni, donors, and patrons to memorable musical experiences
Responsible for overall brand visibility of EMF’s identity via print collateral, marketing outreach, and online content to drive contributed and earned revenue goals
Lead the media and public relations for the organization, secure feature articles listings; radio, TV, newspaper, and magazine interviews; concert reviews and other editorial coverage; maintain strong relationships with media influencers, journalists, and editors
Write, edit, and manage print copy, website copy and content, e-newsletters, social media content
Coordinate with box office and front-line audience services staff; freelance graphic designers and photographers; and freelance copywriters and program note writers
Oversee season publication collateral, including EMF’s annual 140+-page playbill, selecting and working closely with content, design, and print vendors; determining content and production deadlines; gathering and editing faculty, performer, and guest artist biographies, supervising production activities, securing purchased and trade playbill advertising
Drive sales of annual inventory of 12,000+ tickets and generating audience for non-ticketed performances/events
Collaborate with administrative and artistic colleagues to set and manage annual marketing budget. This includes strategic planning and management of Festival’s advertising campaign
Represent EMF at public events, speaking engagements, conferences, and student recruitment activities
Bachelor’s degree or higher is required. Post-graduate and/or arts administration degree is a plus.
5+ years of direct experience in media planning, communications, public relations, brand management, marketing strategies, arts administration, or related fields.
Experience planning and executing marketing campaigns across multiple communications channels
Availability and willingness to work long hours during the Festival season of June and July, as well as evenings and weekends, as needed, for special events and meetings throughout the year
Excellent verbal and written communication and interpersonal skills
Personal and professional commitment to Diversity, Equity, Access, and Inclusion in the arts
Proficient in MS Office, Adobe Creative Cloud, WordPress, Mail Chimp, social media applications
Experience with project management and online communication tools, Google Analytics
Experience with photography and videography editing and production
Knowledge of and passion for classical music and education; familiarity with performing arts and arts education
Ability to mentor and lead seasonal interns in a fast-paced, dynamic, collaborative atmosphere
Comfortable multi-tasking and working with a variety of teams and committees
EMF’s offices are located in downtown Greensboro, and the EMF Media and Communications Director must reside in the greater Greensboro/Triad region. Overnight travel is infrequent.
Additional Salary Information: Paid vacations and holidays
Health insurance plan
Flexible work hours
403(b) retirement plan (proposed)
About Eastern Music Festival
About Eastern Music Festival
Founded in 1961, Eastern Music Festival's mission is to promote musical enrichment, excellence, professional collaboration, innovation, and diversity through a nationally recognized teaching program, music festival, concerts, and other programs that will enhance the quality of life, health, and vitality of our region.
Eastern Music Festival is distinctive, set apart by our accomplished faculty, exhilarating repertoire, brilliant students, world-renowned visiting artists, and extensive community outreach. We provide an unmatched educational opportunity for talented, dedicated, young musicians between the ages of 14 and 23 from throughout the United States and around the globe.
Our core festival programming (presented during our five-week Festival each summer) features more than 60 concerts performed by a faculty of over 75 professional musicians, guest artists of remarkable talent from around the world, and 250+ young artists. As budget and year-round calendar allow, EMF presents additional programs throughout the year that are designed to foster audience engagement, diversity, and growth.
We are global ambassadors for Greensboro and a visible and respected international arts and educational institution.