The Director of Marketing serves a critical role in the planning and execution of Strathmore’s marketing and communication efforts. In collaboration with the VP of Marketing and Communications, the Director will plan and coordinate strong, innovative marketing and advertising campaigns for Strathmore performances at three venues and in the community as well as special events, gallery exhibitions, and other initiatives. They will act as the main marketing contact for agencies, artists, partners, and representatives of in-house programs. The Director will oversee the successful and efficient production of institutional branding and marketing materials, ranging from paid advertising in various media to collateral such as sales brochures, newsletters, postcards, flyers, emails, videos, promotional materials, and outdoor displays.
ESSENTIAL DUTIES AND RESPONSIBILITIES may include, but are not limited to, the following:
Marketing Strategy Responsible for the development and implementation of long- and short-term marketing plans for a variety of events and initiatives. Analyze sales patterns and ROI of marketing initiatives.
Schedules and Plans Creates and manages marketing schedules to ensure timely production of advertising collateral and to assist with maintaining coordinated organization-wide communication efforts.
Team management Supervises the daily workflow of Marketing Coordinator, Group Sales and Grassroots Marketing Manager, graphic designers, freelance writers, and other contract vendors. Serves as primary liaison with advertising agency and artist marketing management.
Creative Direction & Publication Oversight Ensures all Strathmore publications, ads, emails, print materials, and digital assets successfully meet campaign initiatives and represent the Strathmore brand positively and consistently.
Advertising Provides input and fine-tunes media buys and placements to maximize efficiency. Responsible for trafficking all advertising between key staff, artist management when necessary, and agency from concept to release.
Coordination Works with artist’s teams to plan on-sales and show campaigns. Drives timelines and schedules with marketing staff and other key departments including Programming, Education, Advancement, Finance, and Operations to meet sales objectives and align with external factors and maximize team efforts.
Budget Management Oversees marketing and advertising budgets for hundreds of events and initiatives annually, carefully managing and tracking the use of all resource to maximize sales and attendance. Assist with budget tracking and ensuring the timely payment of invoices. Prepare materials for show settlements.
Partners Builds and maintains positive relationships with partner organizations, vendors, and marketing partners.
40 hours per week, including some evenings and weekends.
ACCOUNTABILITIES: Satisfactory completion of this job includes successfully:
Contribute to strong sales for shows and events on Strathmore stages.
Produce high-quality, marketing materials to meet organizational goals.
Contributing to a proactive flow of new ideas to express Strathmore’s artistic leadership.
Build and maintain positive relationships with fellow staff, patrons, partners, vendors, and volunteers.
STANDARDS OF PERFORMANCE:
Demonstrates exceptional organizational and problem-solving skills.
Contributes ideas to improve effectiveness and quality of marketing efforts.
Exhibits a professional appearance and deportment.
Employs excellent communication skills.
Works consistently to resolve issues in a responsible and timely fashion.
Displays high degree of dependability and reliability.
Minimum 7-10 years of experience in marketing
BA or equivalent certification
History of successful management of marketing campaigns
Proven history of managing budgets responsibly
Knowledge of DC media market
Excellent written and verbal communication skills
Experience driving timelines and coordinating multi-faceted campaigns
Exceptional attention to detail and organizational skills
Knowledge of advertising, particularly in the digital space
Experience with Photoshop, web content management software (Umbraco specifically), or email automation software is a plus
Experience or familiarity with Tessitura CRM is a plus
Desire to grow, learn, and contribute to a team
To apply for this position, please submit prior to December 10, 2021, the following items:
If submitting your application electronically, the email SUBJECT line must contain the words “Director of Marketing.” Only qualified applicants will be contacted. Please direct all submissions to: Human Resources, email@example.com
Although emailed applications are preferred, applications may also be mailed to:
Human Resources 5301 Tuckerman Lane North Bethesda, MD 20852
Telecommuting is allowed.
Additional Salary Information: This is an exempt, salaried position. Salary is commensurate with experience, in the range of $70,000-$80,000 annually with a competitive benefits package. All contacts and correspondences will remain confidential.
About Strathmore Hall Foundation, Inc.
Strathmore is a nonprofit multi-disciplinary arts center outside Washington, DC with multiple venues, strong community partnerships and robust educational programming. Spotlighting world-class talent and serving as a launch pad for local artists, Strathmore presents nearly 400 accessible and affordable events and exhibitions each year in the Music Center, Mansion, on our 16-acre campus, at AMP, and throughout the community.
Based one-half mile outside the Capital Beltway in North Bethesda, Maryland, we are a public/private partnership with Montgomery County Government and serve the entire Washington, DC region and the state of Maryland with exceptional artistic experiences and opportunities to learn and connect. Our programming is a vibrant reflection of the community that surrounds us. Strathmore believes the most compelling contemplations of our world are created by artists. Amplifying these creative voices is at the heart of our work.
We are also engaged in and committed to ongoing, institution-wide conversation, education, and thinking about how systemic inequities impact our organization’s work and how best to address that in a way that is consistent with our mission. Th...is promise is made within the broad context of Strathmore’s Inclusion, Diversity, Equity and Access (I.D.E.A.) goals to expand access and diversity, promote inclusion, and build equity for all. In this proactive way, Strathmore intends to become a fully anti-racist organization. You can read more about Strathmore on our website, including information about our mission and values.