Responsible for assisting the marketing and sales teams in implementing strategy for State Theatre New Jersey events. Under direction of the VP of Marketing & Guest Services, manages event and series marketing campaigns, coordinates with artists’ management, media, and promotional partners. Manages the department budget. Must be able to multitask, have strong CRM database experience, excellent written and verbal communication skills, and be comfortable working in a team setting as well as working cross-departmentally.
Assist the VP of Marketing & Guest Services, Director of Communications & Community Engagement, and Creative Director to plan and implement marketing strategies for State Theatre New Jersey shows and events.
Coordinate ad buys (print, radio, television, digital, etc.) and oversee production and placement of materials.
Monitor paid digital/social media marketing campaigns and budgets related to events.
Assist in the evaluation of all promotions and marketing campaigns. Track event ticket sales and revenue, analyzing sales patterns and provide reporting as necessary.
Assist the VP of Marketing & Guest Services, Director of Communications & Community Engagement, and Creative Director in coordinatation with tour, media, and promotional partners to maximize opportunities.
Manage event marketing plans/budgets including on-sale timeline and marketing, with direction from the VP of Marketing & Guest Services and other marketing staff.
Create all event marketing summaries and backups for show settlement.
Log invoices and maintain departmental logs and reports.
Provide support for various communications and media relations activities.
Assist the VP of Marketing & Guest Services, Director of Communications & Community Engagement, and Creative Director to prepare media sponsorship proposals. Manage their implementation.
Manage and coordinate media partner special events, greet/escort media sponsors at events.
Create targeted marketing lists—coordinate list processing with mail house as necessary.
Manage event and marketing campaign direct mail projects.
Edit and proof copy for promotions.
Facilitate internal and external added show communication (added show forms, obtaining assets, coordinating on-sale timelines and promotions to support on-sales).
Attend events and assist in coordination of marketing special events and meet and greets.
Monitor in-venue marketing and customer service issues on behalf of the marketing team in association with the Director of Communications & Community Engagement.
Schedule and staff information tables at public events.
Perform other duties, as assigned.
2+ years marketing experience, cultural event marketing preferred
Experience with Customer Relationship Management (CRM) transactional database
Experience in data and trend analysis
Strong organizational and problem-solving skills
Must be able to work in a fast paced, multi-faceted environment
Ability to manage a variety of assignments concurrently and meet multiple deadlines
Ability to work independently and as part of team in a collaborative environment
Experience in using data analysis to inform business strategy
Project management experience
Bachelor's degree and/or 2+ years minimum database experience
Experience working with Tessitura CRM database
Working knowledge of Microsoft Office products with emphasis on Excel
Ability to work some evenings and weekends based on show schedules
Additional Salary Information: Salary dependent on experience
About State Theatre New Jersey
State Theatre New Jersey is the centerpiece and premier venue for the New Brunswick arts community. State Theatre presents a diverse roster of entertainment, including international orchestras, Broadway, comedy, dance, contemporary concerts, family events, and more. The theater is the state’s second largest not-for-profit presenting hall, which contributes commensurately to New Jersey's $45 million performing-arts tourism industry, annually attracting more than 200,000 patrons. In addition, some 30,000 students and teachers annually attend its school performances and participate in its in-school robust education programs, including the Artist-in-Residence program, Milk & Cookies Series, Sensory-Friendly Performances, and other outreach activities.
State Theatre New Jersey is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.