Wolf Trap Foundation for the Performing Arts is seeking a dynamic, strategic Director, Marketing to manage comprehensive marketing, sales, and promotional initiatives from research and planning to execution and analysis. The position is responsible for promoting and publicizing the Foundation’s arts and education programs through paid media in print, broadcast, online, and electronic communications, as well as through direct mail and audience development promotional activities. Managing a team of three, the successful candidate must thrive in a fast-paced, collaborative environment while building effective relationships with other Foundation departments, agencies, vendors, and marketing and media partners to advance the Foundation’s strategic branding, marketing, and sales goals.
DUTIES AND RESPONSIBILITIES:
Sales and Marketing Management:
Develop and implement comprehensive concepts and strategies to promote and secure earned revenue in support of Wolf Trap's artistic seasons, and educational and mission-based programs including Wolf Trap Opera and Wolf Trap Education.
Lead strategic marketing initiatives in alignment with revenues goals for 200+ performances annually across three venues (The Filene Center, The Barns at Wolf Trap, and Children’s Theatre-in-the-Woods).
Build and manage innovative and impactful marketing campaigns through planning and implementing the production, placement, and billing of print, radio, television, out of home, digital, direct mail, email, and grassroots efforts for effective promotion of performances, as well as Wolf Trap Opera and Education programs and activities.
Generate ticket sales and marketing reporting and data analytics to determine effectiveness of marketing initiatives. Share analysis and recommendations for campaign adjustments to leadership and communication and marketing teams, as well as other stakeholders, to achieve organizational goals.
Oversee marketing budget, expenditures, and invoice processing, and adjust accordingly based on the effectiveness of various marketing campaigns.
Oversee, manage, and implement non-paid promotions with area businesses, media, and artistic partners.
Other duties as assigned.
Supervise the Manager, Marketing and Manager, Audience Development and Marketing using management best practices in alignment with the Foundation’s goals and values.
Liaise with artist management and internal teams to communicate project developments and marketing campaign initiatives in support of Foundation and Programming and Production teams’ objectives.
Oversee activities and responsibilities of marketing team, including performance advertising and sales, direct mail, advertising sales, promotional partnerships, group sales, and community/audience development initiatives.
Partner with the Foundation’s Development team to develop and implement promotional campaigns associated with underwriting sponsorship and philanthropic partnership agreements.
Manage outside vendors, agencies, consultants, freelancers and other supplier relationships, including contract negotiation.
Represent the Foundation at area and on-site marketing events and activities across the greater Washington, DC region.
Oversee press office and/or on-site media at select performances.
EDUCATION AND EXPERIENCE:
BA/BS degree in marketing, journalism or a related field
Minimum of 8 years’ experience in marketing/advertising/promotions; strongly prefer entertainment or performing arts marketing management experience
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:
Wide ranging knowledge of music industry, artists and genres, and performing arts required
Extensive knowledge of Washington, DC media market, including radio, TV, print, and online media landscapes
Proven copy writing, editing, and proof-reading skills and experience
Experience with in-house and agency media buying, including TVScan, Tapscan, and electronic media, as well as Scarborough, PPM and Nielsen ratings systems and Google analytics
Broadcast spot production and effective use of new media experience highly desirable
Familiarity with sponsorship and cause marketing campaigns
Must be proficient with Microsoft Office and Google Analytics, familiarity with Tickets.com ticketing system a plus
Motivated, outgoing, and an effective networker with a polished and professional image that positively reflects on the organization
High level of detail, organization, and self-initiative; able to handle multiple assignments under the pressure of tight deadlines
Ability to shift between performance genres and projects quickly and efficiently, and re-prioritize as marketing needs change
Excellent interpersonal skills; clear and effective written and verbal communicator, plus ability and skill sets to communicate directly with artist management
Strong business work ethic and ability to work in a team environment
Energetic, team-oriented, enthusiastic and positive
Ability and willingness to work nights and weekends; some travel may be required
Must pass a background check
Sensitivity and commitment to the mission of Wolf Trap Foundation for the Performing Arts
Must be able to remain in a stationary position 50% of the time
Regularly operates a computer and other office equipment (i.e. calculator, copier, printer, etc.)
Occasionally required to stand, walk, stoop, bend and reach with arms
Lift/move up to 25 pounds infrequently
Wolf Trap Foundation for the Performing Arts is an Equal Opportunity Employer. We are committed to creating a diverse, equitable and inclusive work environment that embraces and encourages different perspectives. We work to reflect and be representative of the communities in which we serve and in which we reside. Qualified individuals with disabilities and disabled veterans who need assistance or an accommodation in our job application processes should contact email@example.com. An offer of employment is contingent on successfully passing a background check.
Compensation is commensurate with experience. We offer an outstanding benefits package that includes fully-paid medical and dental premiums for employees and their dependents, 20 paid holidays, generous Annual/Sick/Personal Leave, 403(b) match, flexible work hours and more.
About Wolf Trap Foundation for the Performing Arts
Wolf Trap Foundation for the Performing Arts, a 501(c)(3) nonprofit, produces and presents a full range of performance and education programs in the Greater Washington area, as well as nationally and internationally. Wolf Trap features three performance venues, the outdoor Filene Center and Children’s Theatre-in-the-Woods, both located at Wolf Trap National Park for the Performing Arts, and The Barns at Wolf Trap, located down the road from the national park and adjacent to the Center for Education at Wolf Trap. The 7,028-seat Filene Center is operated in partnership with the National Park Service and annually showcases an extensive array of diverse artists, ranging from pop, country, folk, and blues to classical music, dance, and theatre, as well as multimedia presentations, from May through September. The Barns is operated by the Foundation year round, and during the summer months is home to the Grammy-nominated Wolf Trap Opera, one of America’s outstanding resident ensemble programs for young opera singers. Wolf Trap’s education programs include the nationally acclaimed Wolf Trap Institute for Early Learning Through the Arts, Children’s Theatre-in-the-Woods, a diverse array of a...rts education classes, grants, and a nationally recognized internship program that was included in Bloomberg BusinessWeek’s 2009 List of “Best Places to Intern.”