NYC-based touring dance company A.I.M by Kyle Abraham seeks a skilled Marketing and Communications Manager to lead and oversee creative and strategic communications. A key member of a small but dynamic team, this role further supports the advancement of the organization by increasing the visibility of A.I.M and aiding in the expanding connection to community. Reporting to the Executive Director, the Marketing and Communications Manager collaborates with the Artistic Director and Press Agent; works closely with the General Manager and Development Manager; and will oversee Social Media Associates. With the opportunity to work remotely, the position location is flexible, though preference will be given to NYC-based candidates.
This position presents a unique opportunity to support a company with significant opportunities for growth and a bold and ambitious artistic vision.
The mission of A.I.M by Kyle Abraham is to create a body of dance-based work that examines Black culture and history. The work, informed by and made in conjunction with artists across a range of disciplines, entwines a sensual and provocative vocabulary with a strong emphasis on music, text, video, and visual art. While grounded in choreographer Kyle Abraham’s artistic vision, A.I.M draws inspiration from a multitude of sources and movement styles.
“As an artist born in the late 1970s, I’ve experienced a change in society that brings me hope. My choreography is a reflection of that hope, but also lives in the reality of my experiences and the cultural work that still needs to be done.” - Kyle Abraham, Artistic Director
PRIMARY DUTIES & RESPONSIBILITIES
Create, champion, and implement organizational brand and marketing strategy ensuring a unified voice and consistency throughout all channels and proper reporting and analysis
Honor A.I.M’s artistic vision, excellence and innovation as defined by the Artistic Director
Develop and manage marketing plans, calendar, and corresponding budgets to support organizational goals and activities/programs, and fundraising activities
Create compelling institutional marketing collateral while identifying new marketing elements for consideration
Establish parameters for photo/video approval and data management in collaboration with Artistic Director and Press Agent
Consider and implement accessibility accommodations and guidelines for all organizational marketing efforts and initiatives
Provide analytical reports and recommend ideas and solutions
Provide direction and supervise marketing support staff and interns
Provide project management support for all digital campaigns, website work/upkeep, and email communication
Develop and oversee social media activity (instagram, facebook, twitter, youtube) with special attention paid towards consistency, tone, branding, growth, engagement, exchanges and analytics
Plan and execute email strategy through Mail Chimp, creating content for monthly company eblast and special email campaigns in collaboration with Press Agent
Manage marketing database, lists, and engagement metrics
Manage sites including Google Analytics, Google Grants, Google Ads and coordinate digital retargeting campaigns
Programming and Touring
Serve as primary marketing liaison for venue presenters; providing promotional materials (print and digital) and ensuring compliance with contractual obligations
Coordinate photography (including dancer headshots) and video recording with venues and independent photographers and oversee promotional video editing process
Proof program and communication materials, and check venue websites to ensure information is accurate and appropriate
Manage and oversee A.I.M merchandise and store inventory and budget in collaboration with the Artistic Director
Press and Publicity
Work with Press Agent to ensure alignment with organizational visibility and synergy between marketing and editorial calendars
Develop and design press kits
Eye for design and campaign management with basic graphic design skills
Motivated and resourceful self-starter bringing new and fresh ideas
Excellent written and verbal communication skills
Project management skills, social media and digital marketing skills
Highly collaborative team player
Ability to work well under pressure, manage multiple projects and meet deadlines with little to no supervision
Experience with arts marketing, specifically performing arts with a clear understanding of and love of dance
COMPENSATION & BENEFITS
Salary range is $55-65k, negotiable and commensurate with experience. Benefits include health insurance, paid vacation, sick/personal days, and holidays; and retirement plan with employee contributions.
A.I.M by Kyle Abraham provides equal employment opportunities to all employees and applicants for employment. A.I.M prohibits discrimination and harassment based on gender, race, national origin, religion, age, sex, sexual orientation, gender identity, pregnancy, citizenship status, disability, veteran status, or marital/partnership status.
A.I.M embraces diversity in all forms and encourages applications from all qualified candidates.
While this position is envisioned as a full-time staff member, we are open to proposals from consultants!
Founded in 2006 by choreographer Kyle Abraham, A.I.M (formerly
Abraham.In.Motion) is a contemporary dance company based in New York City. The mission of A.I.M is to create an evocative interdisciplinary body of work. Born into hip-hop culture in the late 1970s and grounded in Abraham’s artistic upbringing in classical cello, piano, and the visual arts, the goal of the movement is to delve into identity in relation to a personal history. The work entwines a sensual and provocative vocabulary with a strong emphasis on sound, human behavior and all things visual in an effort to create an avenue for personal investigation and exposing that on stage. A.I.M. is a representation of dancers from various disciplines and diverse personal backgrounds. Combined together, these individualities create movement that is manipulated and molded into something fresh and unique.