BACKGROUND: PBS is a member organization that—in partnership with its 330 member stations—serves the American public with programming and services of the highest quality, using media to educate, inspire, entertain, and express a diversity of perspectives. PBS empowers individuals to achieve their potential and strengthen the social, democratic, and cultural health of the U.S.
The PBS Foundation’s sole purpose is to support PBS, and by extension, its member stations all across the U.S. As the national fundraising arm for PBS, the Foundation helps donors realize their philanthropic goals by offering opportunities to make outsized impact. In supporting PBS, the Foundation seeks private funds from individuals, foundations, corporations, as well as certain government agencies for priority initiatives and carries out such activities as front-line fundraising and management of the prospect and donor population; researching prospects; writing proposals; convening board meetings; hosting events; and managing and stewarding donor gifts and funder grants. In collaboration with PBS, the Foundation is planning its first-ever major fundraising campaign.
THE OPPORTUNITY: The Senior Director, Principal Gifts is a newly established role designed to expand upon the Foundation’s current major, leadership, and principal gift level support and to help advance a culture of high-level, sustainable leadership gift level philanthropy. The Senior Director will be expected to identify, cultivate, solicit, and steward a portfolio of existing and new donors with the capacity of making gifts in the six- and seven-figure range.
The Senior Director reports to the Foundation’s Senior Director, Individual Giving, Tia Graham, and will work closely with the Foundation’s Executive Director, Brian Reddington as well as with selected campaign committee and board members.
A key player in the national build-out of a principal gift strategy in anticipation of the upcoming comprehensive campaign, the Senior Director position will join an exceptionally committed, passionate team dedicated to continuing and expanding the impact and success of PBS. Based in New York City, he/she/they will work remotely and will have sufficient administrative support from the PBS Foundation team, including prospect research, tracking, and proposal development/writing.
FUNDING: PBS has a 2021 annual operating budget of approximately $350MM, largely funded through contributed resources. The federal government provides approximately 11% of the operating budget. A major campaign is currently in the quiet phase.
Genuine interest in PBS, its mission, and diverse programming.
Passion for arts, culture, and education; ideally a specific interest in public media.
Track record of successful front-line major/leadership gift-level work in settings that include major cultural or educational institutions.
Substantial knowledge of the New York metropolitan, national, and global philanthropic, social, and business communities.
Some familiarity with a national affiliate organization.
Demonstrated success tapping into new pockets of individual major donor philanthropy.
Experience building programs and initiatives and advancing the success of an organization.
Knowledge of planned giving.
Major campaign experience.
Success working remotely.
Successful experience working with board members and other key leadership.
Demonstrated commitment to diversity, equity, and inclusion in all facets of the workplace.
An exceptional communicator who is able to articulate compelling cases for support.
Polished presentation skills.
Charismatic and engaging—a superior relationship builder.
Socially adept and at ease with a broad range of individuals.
Willingness and ability to regularly participate in evening and weekend events, and to travel as needed.
Bachelor’s degree required; an advanced degree is preferred.
Additional Salary Information: PBS Foundation offers an attractive salary and benefits package commensurate with experience and accomplishments.
About PBS Foundation
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