Position Summary: The Director is responsible for the development and implementation of digital programming and related content for the CSO, Pops and May Festival brands. They are a creative and innovative leader who develops digital content and assembles and manages teams to ensure the Orchestra engages both core loyalists and broadening audiences on digital platforms, including the CSO’s and affiliated social media platforms, as well as via all electronic media, including radio, television, digital broadcasts and recordings.
Reporting to the Chief Operating Officer, the Director ensures that the Orchestra succeeds with audiences on all platforms. The Director understands the potential for audience service and growth on digital platforms and builds effective strategies for the future in a cost-effective and sustainable way. The Director oversees content development processes that are suitable to individual platforms, and identifies content partnerships and producers, working effectively with them to deliver superb quality and innovative content.
The Director is an experienced, collaborative and inspirational team leader, responsible for the successful development of the digital content team. The Director has the ability to assess best practices and trend-setting content and has a track record of turning ideas into successful digital content. They can be successful as measured by industry standards, working comfortably and professionally among multiple stakeholders within the inherent challenges of a major orchestral environment. They have a passion for creativity and innovation.
Articulates a long-term strategy to achieve successful audience growth and engagement, in collaboration with the senior management team, marketing and communications departments, for the Orchestra on digital, social media and traditional broadcast platforms.
Builds a yearly digital content plan that incorporates winning strategies for relevant digital platforms: both owned and operated as well as Facebook, Instagram, YouTube and other social platforms.
Creates a compelling digital content event strategy with yearly plans and develops key internal and external partnerships to ensure high quality experiences for the Orchestra audience.
Is solution-oriented and able to quickly prioritize and oversee production of relevant content in response to unexpected situations and circumstances.
Closely collaborates with internal colleagues and stakeholders to ensure alignment on mission/vision/values and to support institutional goals and directives; authorizes projects and sets priorities.
Interprets stated artistic and organizational goals and guides content, production and technical teams to achieve successful outcomes.
Manages the Orchestra’s digital content budget.
Identifies digital content partnerships to enable growth.
Creates and ensures a healthy ongoing content development process that enables creative ideas and inspires creative people both internal and external to the Orchestra.
Regularly reviews and assesses digital content metrics.
Other duties as assigned
Reporting Relationship: The Director of Digital Content and Innovation reports to the Chief Operating Officer.
Knowledge of and experience with production of classical music and/or alternate entertainment genres.
Demonstrated experience in developing high quality content on digital platforms and launching new digital content services and initiatives.
Experience developing and maintaining complex content budgets and building business cases for expansion.
Deep understanding of best practices and winning content approaches for social platforms including Facebook, Instagram, Twitter, Snapchat, TikTok and others, and ability to work within those guidelines to adapt to/consider the unique aspects of the orchestra business.
Demonstrated ability to manage multiple projects simultaneously.
A working knowledge of classical music knowledge, including familiarity and comfort with performing arts environments and best practices.
Five years practical, hands-on digital/video content creation.
Three years of experience as a digital team leader in the creative area of a complex media environment.
Demonstrated experience with budget management
A Commitment to Inclusion: The Cincinnati Symphony Orchestra’s commitment to inclusion is fundamental to who we are as an organization. Reflecting our community and the world around at every level – on stage, behind-the-scenes, and in neighborhoods throughout the region — is essential to the CSO’s present and future and makes us a stronger ensemble and institution. We encourage underrepresented candidates to apply.
About Cincinnati Symphony Orchestra
The Cincinnati Symphony Orchestra, which also performs as the Cincinnati Pops, is one of America’s finest and most versatile ensembles. With a determination for greatness and a rich tradition that dates back over 120 years, the internationally acclaimed CSO attracts the best musicians, artists and conductors from around the world to Cincinnati. With new commissions and groundbreaking initiatives like LUMENOCITY®, One City, One Symphony, The Pelléas Trilogy, and the MusicNOW Festival collaboration, the Orchestra is committed to being a place of experimentation.
Louis Langrée began his tenure as the CSO's 13th Music Director in the 2013/14 season with a celebrated program The New York Times said “deftly combined nods to the orchestra's history, the city's musical life and new music.” Over the Orchestra's 122-year history, it has also been led by Leopold Stokowski, Eugène Ysaÿe, Fritz Reiner, Eugene Goossens, Max Rudolf, Thomas Schippers, Jesús López-Cobos, and Paavo Järvi, among others.
A champion of new music, the Orchestra has given American premieres of works by such composers as Debussy, Ravel, Mahler and Bartók and has commissioned works that have since become mainstays of... the classical repertoire, including Copland's Fanfare for the Common Man. The Orchestra continues to commission new works and to program an impressive array of music. In recent years, the CSO has performed the world premieres of Nico Muhly's Pleasure Ground, David Lang's mountain, Caroline Shaw's Lo and Daniel Bjarnason's Collider as part of the groundbreaking collaboration with the MusicNOW Festival, as well as the world premiere of André Previn's Double Concerto. More recent commissions include Gunther Schuller’s Symphonic Triptych, Michael Fiday’s Three for One, three works set to the poetry of Dr. Maya Angelou by T. J. Cole, Jonathan Bailey Holland and Kristin Kuster, as well three new concertos for orchestra by composers Sebastian Currier, Thierry Escaich and Zhou Tian, which are featured on the Orchestra’s most recent commercial recording.
The CSO was the first American orchestra to make a world tour sponsored by the U.S. Department of State and continues to tour domestically and internationally, most recently to Asia in March 2017 and a three-week European tour in August and September of the same year. The CSO has performed at New York's Carnegie Hall 48 times since its debut there in 1917, most recently to rave reviews in May of 2014. In January of 2016, the Orchestra performed at New York’s Lincoln Center as part of the invitational Great Performers series.