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The Associate Director of Video Production assists in managing the creation and curation of video storytelling for University Marketing & Communications (UMAC), its partners, and units that it serves. The Associate Director of Video Production advances the work of UMAC by ensuring the superior quality, efficient workflow and timeliness of all delivered projects while elevating the quality of storytelling for the University.
The position leads the UMAC Creative video team and is responsible for managing staff, accurate and responsible management of budgets, organizing logistics, and building relationships across the university. Duties may include developing content concepts, writing, producing, directing, and editing and perhaps shooting original material for a variety of platforms, both external and internal. This position reports to the UMAC Creative Director. The role will manage other video content creators, coordinate the work of colleagues, and manage outside vendors.
Duties and Responsibilities Video Production The Associate Director Video Production will be responsible for creating video content to support the University brand and help tell UW stories in a compelling and engaging fashion. They will lead work across disciplines, creating wide-ranging content that maintain and advance the University brand. They will collaborate with other creatives and lead projects from ideation to delivery—on budget, on schedule, and to specifications. The position may work with colleagues and partners to secure locations, permits, rent and return equipment, and other pre-production duties as needed. During production, the AD of Video Production must be able to direct and manage small crews. The role may also be called upon to edit or supervise edit sessions and other post-production duties. (40%)
Team Leadership The Associate Director Video Production oversees the work of team members and lends guidance and support to video content creators across the University. Provide leadership and set the tone for professional and positive content creation. Make recommendations for improvements to the senior leadership based on evaluation and analysis and oversee any implementation of recommendations. Responsible manage project budgets. (35%)
Concept Presentation Associate Director Video Production meets with stakeholders at the beginning of each project to identify the project scope, deliverables, budget, and timeline. They will ascertain the message and values that need to be communicated and the desired outcomes. Using knowledge of media platforms and creative communication, they will devise a plan and present their strategy to the stakeholders to create buy-in. (10%)
Delivery to specifications To ensure that materials are delivered to the correct technical requirements for end use, this position oversees the work of colleagues and vendors to ensure that technical and quality standards are maintained and assets are delivered as expected. (10%)
Other duties as assigned (5%)
Core Production Management: Familiar with specificities of professional production operations including but not limited to securing locations, talent appearance releases, music clearances, freelance staffing, and equipment rental.
Video Production: Mastery of the art, technique, and science of multimedia field and studio production including lighting, audio recording, and shooting.
Video Post-Production: Competency in multimedia editing and post-production.
Storytelling: Mastery of storytelling techniques and structures across multiple styles and formats.
Taking direction and feedback: Ability to listen and interpret feedback from non-creative and non-marketing professionals and translate that information into actionable direction.
Effective communications: Expresses self clearly and empathetically in interactions with others in all forms of communication — verbal and written, one-on-one and group, etc.
Interpersonal awareness: Builds and maintains positive relationships and actively contributes as a member of working teams to achieve results.
Functional expertise Professional credibility: Takes responsibility for meeting goals, objectives and obligations, solving problems while representing the organization’s mission, vision and values.
Ethics and trust: Models and upholds the values of candor, openness, inclusiveness and honesty despite internal and external pressures. Acts consistently with Washington State ethical guidelines and organizational core values and beliefs.
Entrepreneurial spirit: Manages projects with autonomy while understanding relationships and appropriate points of collaboration.
Valuing diversity & inclusiveness: Respects, values and contributes to the UW’s commitment to equity, inclusiveness and diversity.
Innovation management: Is able to anticipate market trends and effectively facilitate and manage creative processes to achieve results in self and others.
Planning & implementing: Develops strategies, measures for success and feasible timelines for successful project implementation and execution.
Management Driving results: Effectively communicates objectives and guides direct reports and team members to make decisions and achieve goals.
Professional Coaching: Demonstrates ability to develop staff and create opportunity for learning and growth.
Organizational planning: Develops and manages comprehensive team goals and measures team progress while balancing short-term and long-term priorities that are consistent with the organization’s mission, priorities and goals.
Managing conflict: Recognizes and addresses conflicts and disagreements in a safe and respectful environment, manages conflicts collaboratively and builds consensus with the best interests of the organization in mind.
Requirements Bachelor's degree and at least five years of professional production experience in digital content, television, film, or other new media in a corporate or agency environment. Equivalent combination of education and experience from which comparable knowledge and skills have been acquired may substitute for degree.
Proven experience in video/multimedia production and best practices, including proficiency in field and studio production and post-production software.
Ability to manage multiple projects at once and work under tight deadlines.
Must be able to work successfully in a team environment as well as independently.
Commitment to promoting a diverse workplace.
Excellent computer skills, specifically on the Macintosh platform. Must be proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook), and Adobe Creative Suite (Premiere, After Effects, Photoshop, Acrobat) and have the ability to use peripheral hardware as necessary.
Online portfolio of video work is required.
Desired Experience in TV spot production, YouTube content series, or network TV promo is preferred.
Conditions of Employment Cubicle/open-workspace environment, which may result in additional or higher levels of noise and visual distractions.
BENEFITS As a UW employee, you will enjoy generous benefits and work/life programs. For detailed information on Benefits for this position, click here.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready.
Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.